AI IndexUpdated Oct 16, 2026

Which brands AI answers name most

Every week we put the questions people ask in each category to ChatGPT, Gemini, Perplexity and Naver in the market's own country, and rank the brands their answers name.

Markets
2
Categories
8
Questions
146
Answers scored
1,470

Category rankings

Each bar is the share of answers from the last 30 days that name the brand. Open a category for its sub-fields and the answers behind every number.

항공권

6 sub-fields · 108 answers scored

  1. 스카이스캐너72%
  2. 네이버 항공권45%
  3. 트립닷컴44%
  4. 구글 플라이트32%
  5. 제주항공29%

By engine

Each engine answers the same questions. The figure is the share of its answers that name a tracked brand, and the table shows the brand each engine names most in every category.

  • ChatGPT79%Answers naming a tracked brand213 answers scored
  • Gemini89%Answers naming a tracked brand213 answers scored
  • Perplexity75%Answers naming a tracked brand213 answers scored
  • Naver AI Tab93%Answers naming a tracked brand213 answers scored
Top brand by engine
CategoryChatGPTGeminiPerplexityNaver AI Tab
스킨케어아누아19%이니스프리39%세라비22%닥터지31%
여행 숙소아고다73%아고다80%부킹닷컴63%아고다73%
항공권스카이스캐너59%스카이스캐너89%스카이스캐너67%스카이스캐너74%
영양제센트룸27%센트룸27%센트룸20%센트룸60%
노트북레노버64%레노버88%레노버58%삼성 갤럭시북85%
운동화뉴발란스52%뉴발란스56%뉴발란스56%나이키59%
신용카드신한카드77%신한카드93%신한카드67%신한카드77%

Highlighted brands also lead the category overall.

How the Index is built

  1. Each category is a fixed set of questions spread across its sub-fields, chosen from real search demand in that market.

  2. Every week each engine answers the same questions from inside the market's country, and we record which brands each answer names.

  3. A brand's rate is the share of answers that name it, over the last 30 days. The full report shows every brand, sub-field, engine and the answers behind each number.