Skincare market (US)
Category: skincare · Weekly · 9 prompts × 3 engines · US · last run Sep 30
Aug 31 to Sep 30, 2026 UTC· 27 scored answers
- Window: Aug 31 to Sep 30, 2026 UTC (half-open, UTC).
- Previous window: Aug 1 to Aug 31, 2026 UTC.
- Sample: 27 scored answers in this window.
Trend
Daily share of answers naming each of the top brands
- CeraVe
- La Roche-Posay
- The Ordinary
- Kiehl's
- RoC
Sep 30: partial UTC day, marked with a hollow ring.
Naming a brand
93%
25 of 27 answers named a brand
Brands ranked
33
33 brands named at least once
Leader
CeraVe
named in 48% of 27 answers
Caveats (3)no previous comparison
- Coverage: 27 of 27 prompt × engine pairs produced answers; fewer than 30 answers, so treat the rates as indicative.
- Partly covered UTC days in this window: Sep 30. The window or the day's collection only covers part of them. They are marked on the trend below and included in the totals above.
- Previous-window changes are withheld: the previous window has no scored answers. This window's own rates are unaffected.
Brand ranking
Brands in order of how many answers name them
- 1CeraVe48%
- 2La Roche-Posay30%
- 3The Ordinary30%
- 4Kiehl's22%
- 5RoC19%
- 6Clinique15%
- 7Anua11%
- 8Beauty of Joseon11%
- 9COSRX11%
- 10First Aid Beauty11%
Not named in this window: Aveeno, Estée Lauder, Lancôme, Peter Thomas Roth, Sunday Riley, and Tatcha.
By sub-field
The brands named most in each segment
| Sub-field | Prompts | Answers | Naming a brand | Named most |
|---|---|---|---|---|
| Skincare routines | 1 | 3 | 100% | Anua (67%), Beauty of Joseon (67%), and COSRX (67%) |
| Eye care | 2 | 6 | 100% | RoC (83%), CeraVe (67%), and CeraVe Eye Repair Cream (33%) |
| Cleansers | 1 | 3 | 67% | Paula's Choice (67%), The Ordinary (67%), and CeraVe (33%) |
| Moisturizers | 2 | 6 | 100% | CeraVe (100%), La Roche-Posay (50%), and Vanicream (50%) |
| Treatments and concerns | 1 | 3 | 100% | Good Molecules (67%), La Roche-Posay (67%), and The Ordinary (67%) |
| Sun care | 1 | 3 | 67% | EltaMD (67%), Cetaphil (33%), and Colorescience (33%) |
| Anti-aging | 1 | 3 | 100% | The Ordinary (67%), CeraVe (33%), and First Aid Beauty (33%) |
By engine
The brands each engine names most
| Engine | Answers | Naming a brand | Named most |
|---|---|---|---|
| ChatGPT | 9 | 100% | CeraVe (56%), La Roche-Posay (56%), and First Aid Beauty (22%) |
| Gemini | 9 | 100% | Kiehl's (56%), The Ordinary (44%), and CeraVe (33%) |
| Perplexity | 9 | 78% | CeraVe (56%), Etude (22%), and SkinCeuticals (22%) |
